Today, growing a business is done in many more ways than just being in the right place, having strong sales forces & advertising traditionally. In every type of industry, organizations (big and small) are beginning to realize that digital visibility and communication as well as the level of customer trust all develop within a digital world. Digital organizations are meeting customers where they already are, and therefore digital presence contributes to establishing credibility, generating revenue, achieving longevity as well as being a source of sustainable development. Companies are beginning to understand that it is not only a marketing task but rather a business skill to understand how consumers interact with companies digitally.

Business Strategy Beyond Products and Pricing

In the past, businesses were primarily concerned with what to sell and how to price products. Now that consumers can easily see how a company is viewed online, it has added another layer to the way businesses market themselves. For example, the average consumer researches a product before making a purchase (comparing online reviews), looks for social proof (customers that bought the product), and engages with a company’s content before ever speaking with someone from the company about a product. In addition to affecting how consumers purchase products, the way consumers research products before purchasing has also changed how businesses decide to sell products in both B2B and B2C markets.

Companies that do not adapt to these changes will see a decline in customer engagement with their products regardless of the quality of those products, while companies that invest in digital channels will have an increase in customer loyalty (through stronger brand recall), consistency in messaging between advertisements, websites, etc. (through messaging), and will have better relationships with their customers. Digital Marketing, therefore, is an extension of the Core Business Strategy and has become a key part of any businesses’ overall marketing strategy.

Digital Communication as a Business Asset

The role of communication is fundamental to all of the business functions, including sales, marketing, and partnership development, as well as recruitment, through the use of the Internet and other electronic communications vehicles. The digital world has enabled companies to communicate with customers in different ways, such as through email campaigns, increased visibility in search engines via website optimization, content marketing, and social media. Communication via digital means is now considered to be essential to the operations of a business.

Digital communication provides businesses with the following benefits:

1. Businesses can educate potential customers instead of “hard selling” to them.
2. Businesses position themselves as trustworthy and knowledgeable.
3. Businesses respond more quickly to customer feedback.
4. Businesses create an opportunity for a long-term relationship with customers as opposed to a one-time transaction.

Each of the above advantages ultimately contributes to a business’s overall profitability and long-term brand presence, although these advantages are typically not visible to consumers.

The Business Value of Data-Driven Decisions

The strongest connection between business and digital marketing is through data. Each channel creates measurable insights into customer behavior, conversion rates, types of engagement and trends in demand. Whereas traditional advertising consisted of educated guesses based on your best guess, businesses have access to actual real time information to support decisions through digital marketing.

Business owners and managers will benefit through their ability to see analytical views of each area and make better decisions regarding:

1. Budget allocation
2. Market segmentation
3. Product positioning
4. Retention strategies for customers

More importantly, this analytical approach will reduce trial & error guesswork and facilitate growth and sustainability.

Skills That Modern Businesses Expect

As organizations become more reliant on digital tools to support their businesses, organizations expect marketers to develop skills and knowledge that extend beyond just using the technology. In addition to technology itself (the tools), marketers must also understand some core aspects of how customers think and behave (the psychology). Additionally, marketers must be able to interpret data and apply it to their strategies for achieving results.

As a result of these developments, professionals looking to stay current have turned to structured education to gain skills and knowledge necessary to compete successfully as marketers. By taking a high-quality digital marketing course, professionals will learn about SEO, content strategy, social media marketing, pay-per-click advertising, and analytics — all of which are related to driving results for the organization.

Learning Digital Skills in a Business Context

Because many learners think of the term “creative jobs” as synonymous with “digital marketing,” they are reluctant to pursue this exciting career path. In fact, business professionals have equal opportunity to gain advantages from using digital marketing methods. Entrepreneurs now have a way to promote and enhance their brands without spending a small fortune. Managers now have a useful source of information (digital insights) to project their future business activities. Consultants as well as analysts can utilize digital marketing tools to help validate their recommendations.

In order to help eliminate this perception of digital marketing being solely creative, SkillsBiz Education has designed the programs it offers to put the emphasis on practice versus theory. SkillsBiz Education has designed its curriculum to guide its students through the major concepts of digital marketing in an organized way that closely matches actual situations they will encounter in business. The focus is on understanding the reason(s) behind a strategy rather than simply how to implement one.

SkillsBiz Education and Practical Business Learning

SkillsBiz Education takes a practical approach to how we learn digitally by looking at it from a business perspective. We don’t just focus on the marketing side but also connect digital marketing with the major objectives of any business:

1. Generating leads
2. Building brands
3. Managing customers through their life cycle

Here’s what you’ll learn in the Digital Marketing Course from SkillsBiz Education:

1. Search engine optimization (SEO) that aligns with your business goals
2. Social media strategy to create engagement and convert consumers
3. Fundamentals of paid advertising to maximize budgets
4. Content marketing to position yourself as an authority and build trust
5. Using analytics software to measure your business’s success

This methodology helps people understand how to learn digital marketing and apply these skills to achieve quantifiable outcomes, whether they are employed, running their own business or changing careers.

Why Businesses Value Digital Marketing Knowledge

Business leaders are looking for applicants who understand the correlation between a digital action and its link to business results. Knowledge of sales funnels, audience targeting, and performance metrics will enable an organization to collaborate more effectively across departments.

Additionally, Digital Marketing professionals exhibit entrepreneurial thinking. They learn to test an idea quickly, assess its effectiveness, and optimize their plan—this is a key aspect of business management today. Digital marketing professionals have an inherent ability to adapt quickly to an ever-changing market.

Indirect Impact on Business Sustainability

Beyond environmental concern, sustainability involves being relevant as a brand, and loyalty amongst your customers. Digital marketing contributes to sustainability in the following ways:

1. Reducing the need for traditional marketing methods, which can be costly or do not yield a return on investment.
2. Allowing for targeted marketing versus mass-marketing.
3. Creating opportunities to tell a long-term brand story.
4. Building strong relationships with customers through consistent interactions.

All of these will create the foundation for steady, sustained growth, versus short-term spikes.

Building Confidence Through Structured Learning

With the complexity of today’s digital marketing world, it’s no surprise that many marketers are finding it difficult to keep up. A structured learning experience will break down the many different digital marketing channels into simple, digestible pieces and help develop the confidence needed for marketers to progress through each phase of the learning process.

Digital Marketing Courses that teach how to use digital marketing tools, strategies and metrics, benefit from having no previous technical experience required.

Upon completion of a Digital Marketing Course, graduates are often equipped to add value to business conversations, provide data and evidence-based recommendations for digital marketing activities, and ensure that digital marketing activities align with the overall business goals of their organization.

FAQs

1. What impact does Digital Marketing have on Business Growth indirectly?

Digital Marketing impacts Brand Awareness, Consumer Trust and Decision Making which in turn directly corresponds with Sales, Customer Retention and long-term Business Results.

2. Is digital marketing beneficial to those who are not marketers?

Digital Marketing can benefit several people including Business Owners, Managers and Analysts who will benefit from a solid understanding of Digital Channels when making Decisions for their business’ Strategic & Operational objectives.

3. What is a Business-Focused Digital Marketing Course?

A Business-Focused Digital Marketing Course focuses on Strategy, Analytics, Customer Behavior & Measurable results as opposed to just being examples of Tools/Creative Development.

4. How does SkillsBiz Education approach Digital Marketing Training?

SkillsBiz Education provides Digital Marketing concepts in conjunction with Practical Business Applications to allow for Learning & Understanding of the Digital Marketing area in a real-world environment as well as its Strategic Importance.

5. Does Digital Marketing support Entrepreneurship?

Definitely! Digital Marketing helps Entrepreneurs connect with Target Audiences, Validate Ideas and Build Strong & Sustainable Brands while maintaining Budget Control.